BBC Sairbeen re-launches in Pakistan in a new format and simultaneously on TV and online

BBC Sairbeen re-launches in Pakistan in a new format and  simultaneously on TV and online | PakistanTribeIn the last 50 years, media influence has grown exponentially in Pakistan. First there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.

The power of the media coverage (and the concern it arouses in public opinion) has often proven stronger than the will of governments.

We live in a world where information is an increasingly critical resource.

The news media play a crucial role in the production and dissemination of that information. From Twitter to the BBC, from national media to Facebook, journalism is having an impact on our personal and political lives, and so it is vital to understand their role in the modern world.

The new trend of buying and screening foreign content on our local TV channels is increasing as well. In keeping with this trend, BBC Urdu has announced the re-launch of its TV programme, Sairbeen.

From Monday 31 March, the new-look Sairbeen will be broadcast live from London by Aaj News and streamed on bbcurdu.com at 19.30 PST (14.30 GMT) Monday to Friday, covering key global and regional issues.

The new BBC TV programme builds on the longstanding success of the flagship daily BBC Urdu radio programme brand, Sairbeen, which is a household name in Pakistan.

Sairbeen will display BBC Urdu’s talent and regularly feature well-known BBC Urdu journalists, as well as harness the regional knowledge of the BBC Urdu correspondents working in Pakistan and across the world.

Working closely with Express News TV, BBC Urdu will share its journalistic expertise while also benefiting from Express News’ broadcast and newsgathering operations.

The launch of the new TV programme with the same name further strengthens the BBC’s offer to the region and commitment to audiences in Pakistan. BY MARYAM TARIQ

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