HTC has admitted it’s working on something after a myriad leaks, rumors and suggestive benchmark results flooded onto the web – all of which appear to reference the all new HTC One smartphone. The Taiwanese firm has got a job on its hands to repeat the trick with its successor.
And now UK retailer The Carphone Warehouse has spilled the beans on the new name and release date of the phone – TechRadar was told it will be named the HTC One (M8) and will be available in stores as soon as the event finishes on March 25, although only a few handsets will be available.
The development name of HTC M8 was the first to appear on several occasions, but it appears this title has confusingly been carried forward as a suffix to the launch device… HTC needed to come up with a way of differentiating with the old model, but is something that sounds so definitively like ‘mate’ the right way to go?
We’d previously seen the HTC One 2014, One 2, One+, One S and One Up all rumored as possible names, but “the all new HTC One” appeared to be the front runner until two UK based retailers popped the handset on their “Coming soon” pages – and now the name has been confirmed.