According to Gartners Research: 195 million tablets sold in 2013, Android sale 121 million tablets and took nearly 61.9% share, while Apple sold 70 million iPad tablets for a 36% share.
In comparison, last year, Apple led the tablet category with nearly 53% of sales on 61 million units, compared to Android at nearly 46% with 53 million tablets sold.
In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications,” writes research director Roberta Cozza. “As the Android tablet market becomes highly commoditised, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins.”
Going further into specific vendors and brands, Apple continues to lead tablet sales overall with 36% of all sales on that 70 million figure. Samsung, as expected, is using its bigger range of Galaxy tablets to catch up swiftly, with 37 million tablets sold for a 19% share — a huge leap considering that a year ago, for 2012, it only had 7% share compared to Apple’s 53%.
The challenge for Apple, Gartner seems to imply, will be to compete with lower-cost tablet makers and a consumer market that seems to care less and less about brands as it grows and takes in users so are more price-sensitive. ”Apple’s tablets remain strong in the higher end of the market and, Apple’s approach will continue to force vendors to compete with full ecosystem offerings, even in the smaller-screen market as the iPad mini sees a greater share”, writes Cozza.
So Android going to be smarter and in resonable price. but Apple is much costly then Android.