Is Careem failing to keep customers happy?

Is Careem failing to keep customers happy? | pakistantribe.com

“Shah Mir beta, Jaldi Karen, driver naheen aaya (Hurry up son, the driver has not come) and I am getting late for the university, mujhe early ja kar students ki assignments handover karni hein (I have to go early because I have to handover assignments of the students),” he heard his mother calling him non-stop.

This was enough to bring Mir out of his slumber.

It was around 8 am on a Tuesday morning, but Shah Mir was still sleeping, which was unusual. The reason for this was that it had been raining after a long dry spell.

He was not in the mood to leave his bed, but he also didn’t want his mother to come into his room.

“Oh no, drive karna pare gi, matlab barish ki waja se ki hui chutti khatam (Oh no, I will have to drive, which means holiday cancelled).”

This was the first thing that came to his mind, but he had no choice. He either had to arrange for a car for her, or drive her to the university himself.

He picked up his phone and called Careem. But to his disappointment there was no captain with 2.2 peak factor. He changed his location, closed down app and reopened, but it wasn’t helpful. He made several attempts but to no avail.

After waiting for 20 minutes the Careem offered him a captain but he had to wait for 30 minutes. This option was not viable as his mother was in a hurry. He came out of his bed.

‘Afsos (sad)’, said his mother’s handwritten note on the dining table.

“Oh no, what have I done. What will she think of me; how can she drive with a painful knee,” many rueful thoughts flashed in his mind. He was ashamed of his behavior.

Shah Mir was the only son of his parents. His father died when he was only 4. His mother was very young then, but she opted not to remarry for the sake of her son.

He was cursing himself for choosing Careem. And he is not the only one.

Whenever you have an important task to do, Careem will let you down.

Below are a few more instances where Careem failed to address its customers’ budget and time-bound needs.

Rush Hours

If you are living in any part of Karachi, Lahore, Islamabad, Peshawar (Urban Pakistan) and intend to use Careem during morning or evening hours, think again. It is possible that Careem may have imposed peak-factor- a unique way to grab more money. Other possibilities includes no Captain or a ride after long wait.

Popular Locations

If your home, office or educational institution is located near a popular location of the city or you are out with friends or family for shopping, dining-out or any social gathering, and you want to avail the ride-hailing service, you should avoid Careem because there is a possibility that the peak factor may be on.

Office Hours

If It is a working day and you have to go to the office or school, college or university, you don’t have lot of time and money to waste, Careem may not be an option.

Time-bound activities

You are in any emergency or in a situation where you have no other option but to be in time. It is a sad reality that despite all of its claims, Careem could not help you.

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