LAHORE – International Republican Institute (IRI) and Forum of Federations (Forum) organized a multi-party Media Messaging and Democratic Federal Governance Seminar for national and provincial parliamentarians in Islamabad recently.
The two-day seminar held at a five star hotel featured lectures, discussions, and interactive sessions that examined media messaging tactics and enhanced standards for intergovernmental coordination.
The seminar administered by two Canadian experts, Stephen Leach and André Juneau shared their experiences and highlighted examples of best practices in media messaging and democratic federal governance from both their native Canada and work around the world.
Addressing the attendees on Media Messaging Techniques, Stephen Leach elaborated that good media skills cannot simply be taught in the classroom. Like learning a sport or foreign language, you must learn the basic fundamentals of messaging strategy and then practice, practice, practice. He further stressed upon the fact that communications must be backed up with solid action and results in order to enhance credibility.
In addition to this, André Juneau while briefing on Making Federalism Work elaborated on common issues faced by various countries across the globe highlighting language and religious beliefs as playing a fundamental role in this regard. By quoting the experience and challenges the Canadian government faced, he represented solutions and strategies for an affective federal system to parliamentarians of Pakistan.
Maiza Hameed MNA PML-N said the program provided the parliamentarians with an opportunity to participate in a mock interview with a trained media correspondent. An IRI media messaging expert provided tips and feedback on how to address hostile interview questions or an attack on party policy which is one of the most crucial issues faced by parliamentarians.
Appointed by the Minister of Finance in 2011, Stephen Leach is Chairman of the Canadian International Trade Tribunal. Prior to this role, he was an international consultant who provided strategic advice to the coalition government of Lebanon for the 2009 parliamentary election.
In 2010, Mr. Juneau was appointed director of the Institute of Intergovernmental Relations at Queen’s University. He has also served as the first Deputy Head of Infrastructure Canada, Deputy Secretary for Intergovernmental Relations, and as Deputy Secretary to Cabinet for Operations.