The app was launched as an online newspaper for viewing and sharing articles and other content from a smartphone.
“Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts, ” Facebook had said in a blog post announcing the new service at the end of January.
Though Facebook calim was “We ve also made it easier to craft and share beautiful stories of your own” but as a power user and industry analyst Shahid Abbasi, Founder and Editor of PakistanTribe said that “The Social Networking site has attempted to intervene in another category which isn’t good Idea because being expert in social networking and new media journalism or two very different things”.
The app, first product from Facebook Creative Labs is available from February 3 for iPhone users as per the announcemtn of Facebook.
Paper presents stories and themed sections to allow people to follow topics ranging from news headlines to food to sports to science. It has a tiled designed that allows users to customize the display alongside a personal Facebook feed.
In the pre-launch announcement there was another claim from the social networking site that “Each section includes a rich mix of content from emerging voices and well-known publications” but social media analysts believe that it’s not a new or out of the box product, its like an old candy in a new rapper.
Earlier the partners in ‘Paper’ were not named, but a video released by Facebook showed a user scrolling articles and content from The New York Times, Time magazine, USA Today, the Huffington Post and others leading portals.
“Storytelling and sharing have been reimagined in Paper to show stories at their best,” Facebook said.
“Everything responds to your touch so you can pick up or thumb through stories with simple, natural movements. You can tilt your phone to explore high-resolution panoramic photos from corner to corner, and see faces and other important details up close.”
The app will allow for full-screen viewing of videos and will “make it easy to spot articles from trusted publishers and decide what to read or watch,” it said.
“When you re ready to tell your own story, you know exactly what your post or photo will look like because you see a live preview before you share it,” the blog said.
Reports in recent weeks said Facebook was hiring editors or “curators” to complement its algorithmic method of delivering content to its users.
What Is Your ViewPoint About Facebook’s Paper? Share below in comment section.