KARACHI – The burning question of Karachi today is violence and bloodshed and organizing sports events is a good response for promoting peace in the city of lights. This was stated by the Commissioner Karachi, Shoaib Ahmed Siddiqui, during the press conference launching the KYI Karachi Football League 2014 at a local hotel here today.
Shoaib Ahmed Siqqiqui was the chief guest at the event and praised the efforts of the organizers of the KYI Karachi Football League 2014. The league which is organized by Karachi United Football Foundation (KUFF) is being supported by Karachi Youth Initiative (KYI) and Coca-Cola Beverages Pakistan Ltd.
Siddiqui said, “Law and order in Karachi can be restored and the youth of the city can play a vital role in restoration of peace if they are provided with positive avenues like the KYI Karachi Football League so that the youngsters consume their energy in constructive activities which will eventually lead to restoration of normalcy in the city.”
He requested the citizens of Karachi to fully support the event and also come forward and organize other such sports events for the youngsters as it teaches them mutual respect and tolerance.
KYI Program Director, Mashhood Rizvi, said that sports have long been used as a tool to promote peace and the underlying objective of KYI supporting the Karachi Football League is with that objective in mind.
“The KYI Karachi Football League 2014 will allow players from diversified backgrounds to play as a unit setting aside their differences and exemplifying teamwork,” he added.
Rizvi informed that KUFF has recently trained around 450 youngsters in selected areas of Karachi on a KYI project that led to the formation of KYI Karachi Football League which is one of the biggest in the city.
He said that KYI understands the needs of Karachi youth and his team is proud to initiate youth-centric programs, one after the other, proving highly engaging and beneficial for the youngsters.
“I am proud to announce the official kick-off of the biggest football league in Karachi,” Rizvi stated after unveiling the official jersey of the League.
Public Relations Manager Coca-Cola, Saman Qadeer, stated that Coca-Cola’s involvement in supporting sports in general and with football in particular is well documented, given Coca-Cola’s longstanding partnership with FIFA and the World Cup.
He said that Coca-Cola is proud to be a main partner of the event which includes a peace-building initiative especially given Coca-Cola being a forerunner in both promotion of sports and as a responsible corporate citizen, also reflected by the work done by virtue of its Corporate Social Responsibility (CSR).
Qadeer stated, “Sports is a great tool for promoting peace and bringing people together as it provides the maximum outreach to the masses as people generally love sports and football is the world’s most popular sport.”
KUFF representative, Taha Alizai, remarked that he feels both professional as well as personal satisfaction at the launch of the 11th edition of the KFL given the involvement of KYI in linking football with the message of peace, tolerance and diversity as this is undoubtedly the burning desire of every Karachiite. Imran also praised the support of Coca-Cola in partnering on the event.
He also briefed the media about the structure and format of the KYI Karachi Football League. He told as many as 140 unprecedented football clubs from across the city will be participating this season. The League will be played over the next few months in different grounds of the city. The top clubs in the city, affiliated with the Sindh Football Association, will be involved and the league will start from January 19 this year.
Various officials representing the Sindh Football Association and District Football Associations along with past and present footballers were also present on the occasion.
Chairman League Organizing Committee and Secretary District West Football Association, Raheem Bukhsh Baloch, complimented KUFF on its ongoing efforts for football and lauded the efforts of KYI and Coca-Cola in supporting the initiative.
At the conclusion of the event, the Commissioner Karachi unveiled the trophy for the winner of KYI Karachi Football League 2014 and expressed confidence that the organizers will make the event a success and continue their efforts to promote peace in the city.