YouTube has introduced a new feature named ‘Super Chat’ which will help video creators make money while connecting with their fans during a live stream.
This feature will notify fans by the streamer during the live stream. To get the attention from the creator, fans have to pay to pin their comments on top of the live stream.
During the live stream, your Super Chat message will be highlighted in the chat that will stand out from the crowd and will get even more of your favourite creator’s attention and the message will remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.
How to make a purchase?
1- Select the dollar sign within a live chat. The live chat must be visible and mobile devices in portrait mode.
2- Select “Send a Super Chat”.
3- To select an amount, either drag the slider or type your desired value.
4- Optionally, enter your message.
5- Select “Buy and Send”.
Your public Super Chat will be sent to all viewers during the live stream in the chat once your transaction is complete. For the confirmation and the record of purchase, a receipt will be emailed to you.
The maximum message length, the period it stays pinned in the ticker and colour of Super Chat determined by the amount of purchase.
Once you bought a Super Chat, a countdown ticker displays the remaining time for which your Super Chat will be pinned in the ticker.
Super Chats are non-refundable you cannot claim your amount to be refunded; the creator may end the live stream before your time in the ticker has completed.
For the creators, it’s another way of generating revenue from their videos and to better connect with their bigger fans.
YouTube has introduced this feature with a few producers such as Great Library (buzzbean11), Alex Wassabi and iHasCupquake. The official launch of the Super Chat for creators will be on January 31 in 20 countries and viewers in more than 40 countries.