[dropcap]G[/dropcap]lobalization has changed the way people look at the world today, as the whole world has become brand conscious.
The most amazing thing about these brands is that their value is growing every year and they are literally taking over the world. Owning these brands has become a matter of pride for people and they are ready to go to any lengths to get them.
Here’s the list, read on!
The social media giant, Facebook has become the tenth most expensive brand in the world today. So much so, it has become an addiction for people across the globe and it is almost impossible to imagine life without it. Currently, the brand value of Facebook is $ 36.5 billion which has gone up by 54% over the last year. Its brand revenue is a huge $ 12.1 billion and the company has incurred $ 135 million on its advertising expenses.
Toyota, which is amongst the global bestsellers of cars. The present brand value of Toyota is $ 37.8 billion and this figure has gone up by a phenomenal 21 % as compared to the previous year. Currently, its brand revenue is a whopping $ 171.1 billion and advertising expenses have been $ 3.8 billion this year.
The global technology brand called Samsung makes its high place in this list as it continues to rule around the world. The brand value of Samsung had touched the unbelievable figure of $ 37.9 billion, indicating that it has gone up by 8 % this year. The company has made brand revenue of $ 187.8 billion and spent $ 3.8 billion on advertising.
McDonald’s is the leading fast food chain which has its presence in almost every nook and corner of the world. Today, it is one of the biggest brands with brand value of $ 39.5 billion, which has come down by 1 % in the previous year. The brand revenue of McDonald’s is $ 87.8 billion and it has spent $ 808 million on advertising.
Coca Cola is one of the most loved beverages across the globe and the value of its brand proves the same. Coca Cola has a huge brand value of $ 56 billion, which has remained stable since the last year. The brand revenue made by it this year is $ 23.1 billion while $ 3.5 billion have been incurred on advertising.
Google. The brand value of Google has gone up by 16 % this year, reaching a figure of $ 65.6 billion. Its brand revenue is $ 61.8 billion while advertising expenditure for the year accounted to $ 3 billion.
The technology giant Microsoft is the second most expensive brand in the world, with a huge brand value of $ 69.3 billion, registering an increase of 10 % over the past year. The brand revenue of Microsoft for this year is $ 93.3 billion and it has spent $ 2.3 billion on its advertising.
Apple is the undisputed leader on top of the list of most expensive brands in the world. Its current brand value is $ 145.3 billion, which has shown an increase of 17 % over the previous year. The revenue of this brand has been a whopping $ 182.3 billion, while $ 1.2 billion has been incurred by it on advertising.