[dropcap]I[/dropcap]SLAMABAD – The Nescafé Basement jam room has been welcoming some very exciting guests the past week! Popular radio and television host Sophiya Anjam visited the jam room a few days back, which was followed by a visit from the charismatic radio host Sumayrah Khan.
Both enjoyed their time immensely and clicked some fun images with the young talented musicians. Along with them, many others like bloggers, social media influencers, editors, also visited the jam room making their experience and interaction “the talk of the town.”
Speaking about her experience of visiting the Nescafé Basement Jam Room, Sophiya Anjam stated, “The platform is amazing and it discovers such amazing talent of Pakistan. For me, it was quite a great experience coming to the jam room, interacting with the artists and getting to know them more on a personal level. The talent is immense and I’m looking forward to Nescafé Basement Season 4.”
The audience has been getting glimpses of the upcoming season of Nescafé Basement through the jam room images that have been circulating on social media. Mentor Xulfi has termed this season his favorite so far as it has the highest number of musicians and has various new instruments incorporated which will surely result in a fresh unique new sound.
Speaking about how the jams are shaping up so far, Xulfi stated, “The jams are the most exciting phase of Nescafé Basement. It’s the time when all the artists, unknown to each other, start making and playing music together and in that period, bond and become friends. And that spirit of friendship is the catalyst in the creation of music that’s closer to the heart. Like all seasons, this one also adds a great feeling to the jam room. The artists reach early; go back late. That’s what a jam should do, make people want to play more music. And that’s what Nescafé Basement keeps aiming to do as well; inspiring the youth to keep music in them alive.”
Nescafé Basement is a Pakistani music television series which features live studio-recorded music performances by underground artists. The show is produced by NESCAFÉ. The Artists are recruited and mentored by Xulfi, who is also the music producer of the show.