In Pakistan, third-generation (3G) and 4G mobile phone users stand at 14.6 million as of July 2015 and continue to grow, creating a huge demand for smartphones, which is the top selling category across all major e-commerce platforms.
Market sources added less than 20% of Pakistan’s monthly mobile phone imports comprises smartphones. This equation though is likely to change in a couple of years.
More than two million users a month are looking to buy a phone online, according to Daraz.pk Co-Founder Muneeb Maayr.
To capitalise on this growing demand, major industry players from service providers (telecom operators) to mobile phone makers and an e-commerce platform have partnered with internet giant Google to promote online trade by offering exclusive discounts on mobile phone purchases just ahead of Eid ul Azha.
Titled Google’s Tech Mela, the 10-day event, which goes live on September 11, is an online shopping festival which brings many new phones launched recently at discounted prices and deals from major mobile phone brands.
The participating companies include Samsung, Microsoft, Huawei, PTCL, Rivo, TPL Trakker, Innjoo, Infinix, Intex, Telenor and Zong which are offering products from tablets to personal tracker devices and data bundles.
This is the first of many online shopping festivals to come to Pakistan, and smartphones are a good assortment to begin this festival with.
Google’s regional head for Asia is in Pakistan for a week scoping out on how best to participate in the development of ecosystem for internet usage.