The Reason Why Apple Is Obsessed With Gold

The Reason Why Apple Is Obsessed With Gold|

The Reason Why Apple Is Obsessed With Gold|

BEIJING – You must have loved the iPhone gold but do u know that recently the Apple CEO Tim Cook has revealed that China’s integral part in the company’s decision to pursue a gold design option in many of its devices.

In an interview, Tim Cook confirmed that China played a huge role in Apple’s decision to introduce a gold iPhone. The gold color is considered lucky in China and is hugely popular in the greater China region, which is now Apple’s second largest market for iPhone sales.

Greater China, which includes Taiwan and Hong Kong, is now Apple’s second-largest market and has become a battleground for the company as it vies with Samsung Electronics Co. and Xiaomi Corp. for smartphone supremacy.

Apple has been looking to expand in China, planning to open dozens of shops in the coming years.

Following the success of the gold iPhone, Apple has also introduced gold versions of its iPad, MacBook and Apple Watch. Of note, the gold Apple Watch Edition model costs as much as $20,000 in China, but preorders sold out in just minutes.

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