For the annual beauty contest the ad, shared on Facebook, started with the words ‘If you’re a size ten, well you need a dietitian.’
The haughty tone continued throughout the post, which described a cookie cutter version of the perfect college girl:
“…If you prefer books my dear, good luck with your career.
If you are below 18 or above 27, then darling you need to be born again.
If you‘re shorter than 5’5”, you have missed the cut.
If you’re none of the above, but you’re smoking hot, with a killer bod and coupled with a striking personality and attributes we consider ‘Appropriate.’
Baby then you have a chance to be the next:
Such type of post, of course, maddened many on social media resultantly organizers had to take down the ad.
According to sources, a spokesperson of Campus Princess said to clarify the position of her company, “It was supposed to be taken in good humour. We at the organisation don’t really believe in objectification of women or stereotyping beauty.”
The Campus Princess carnival is twice-yearly held event that is a forerunner to the Times Group’s other two prominent processions: Miss India and Miss Diva.
“That post basically spoke about the eligibility criteria which is in place, and as every contest has certain rules and regulations, even we have a certain criteria in place,” he told further.
These criteria are not something that we decide upon. These are international criteria, and decided by say a Miss World Organisation or a Miss Universe Organisation.”
Dear #CampusPrincess, I have only one thing to tell you. There is more to be than just an eye candy. (And you cant be a size 10 forever)
— Ameera Shah (@AmeeraShah) June 5, 2015
Do you have information you wish to share with PakistanTribe.com? Email our News Desk to share news tips, reports and general feedback. You can also email the Blog Desk if you have an opinion or narrative to share. Follow PakistanTribe on Twitter Follow @PakistanTribe and Join us on Facebook