Industry experts belives that it is a milestone for the company and the agency as Ufone becomes the first local brand to acquire 2 million fans on Facebook.
The digital presence of Ufone is powered by Lahore based Strategic Alliancez (SA) – an interactive digital media agency based.
According to the telecom blog, ProPakistani, “Amongst some of the most important achievements in 2013 on social media was Ufone’s 14th August campaign, ‘Not founded on Facebook’. In 5 days, Ufone acquired 18,881 fans with 11 posts, attaining 208,000+ interactions, against a staggering cumulative interaction of 13,000+ from four competitors on the same occasion.”
Earlier in 2013, Ufone also launched Uth Pack – Ufone’s lifestyle brand for Pakistani Youth. Within 60 days of its launch, Uth Pack became the fastest growing telecom brand for youth on Facebook. The launch campaign delivered 18 million+ impressions, 164,000+ fans and 28,000+ talkabouts. Its rich media advertising campaign across direct publishers fetched an interaction rate of 41% (industry average being 8.4%).
As per the number of subscribers Ufone is the third largest telecom brand in the country.
With more than 110 million users, Facebook is still an effective communicational and engagement tool in Pakistan where brands related to different categories successfully using it to transfer a consumer into a loyal user.