ISLAMABAD – Pakistan’s second largest Telecom operator, Telenor’s brand Talkshawk has launched its unique communication campaign ‘Razia Gundon Mein Phans Gai’s first webisode (episode) on Wednesday, PakistanTribe.com has reported.
Three minute video was launched on the official Facebook page of Telenor’s Talkshawk discussing the search of Razia, the main character of the FILM.
Telenor tagged the project with catchy line of “A film about Love, deception and true friendship” where Razia was kidnapped by the villain Changez.
Film’s villain uses “Tum Hi To Ho” dialogue in the video, which is popular tagline of another Pakistani Telecom brand Ufone, third in the list in terms of subscribers.
Tough communication-war isn’t a new thing in Pakistan’s corporate world, where brands sometime criticize or argue the tone and the theme of their rivals but this one from Telenor can be considered unique in sense because its ‘A Film’ not a few seconds’ communication through ad.
After Telenor’s Youth brand, Djuic’s platform “Khamoshi Ka Boycott”, this is second attempt from the operator to use out-of-the-routine tone and style to engage its consumers through digital media.
The Telenor has yet not disclosed that how many webisodes are ready for launch, but the initial response from the consumers can be considered ‘overwhelming.’
Like many other countries, marketing-mix in Pakistan also depends on the basic human motivations where fun, catchy slogans, sports, music and celebrity connection are used to communicate the brand.
With over 40 million Internet and 130 million digital media users, Pakistan’s digital sphere is now becoming a major launching pad for different consumer brands with Telcos are leading the game.