NEW YORK – The Google has purchased the world’s biggest and most expensive digital bill board as long as a football ground in Times Square.
According to the details, the new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the Times Square “bow tie.” Nearly 24 million LED pixels, each containing tiny red, blue and green lights, make up the display, giving it higher resolution than even the best of today’s top-of-the-line television sets.
At a going rate of more than $2.5 million for four weeks, the megascreen ranks as one of the most expensive pieces of outdoor ad real estate on the market, according to marketing executives. A digital art exhibition by the critically acclaimed Universal Everything studio collective will animate the screen from Tuesday night until Nov. 24, when Google will take over as the exclusive, debut advertiser with a campaign that runs through the New Year.
In the flashing, bustling advertising mecca that is Times Square, the screen is the biggest and the only one to cover an entire city block.