NEW YORK – The first Microsoft Lumia smartphone is looming, with its unveiling set for Tuesday.
The company posted late Thursday a teaser of a smartphone with #MoreLumia hashtag, showing off an orange frame around what is presumably the front of the camera.
The new Lumia smartphone will mark the first time the product line drops the Nokia moniker in favor of Microsoft’s name, signifying a new chapter for the mobile devices, which have struggled in the marketplace. The smartphones, which have featured bright colors and a reputation for powerful cameras, barely make a dent as far as sales go, except in a few emerging markets. But Lumia smartphones may have a new lease on life under Microsoft — at least that’s the company’s hope.
“Microsoft is delivering the power of everyday mobile technology to everyone,” states the new post on the renamed Conversations blog where Microsoft and previously Nokia share Lumia-related news.