KARACHI – Pakistan’s largest basmati rice exporter, Matco Rice has announced the launch of Falak Brown Rice to cater to the growing demand of its health and taste conscious consumers across the globe including Pakistan.
The launch was held at an event where the company, in continuation of its effort to improve the lives of persons with disabilities, signed an MoU with Network of Organizations Working for People with Disabilities, Pakistan (NOWPDP). The MoU was signed by Jawed Ali Ghori, Chairman, Matco Rice and Amin Hashwani, Chairman, NOWPDP. As per the MoU, Matco Rice will share the profit that is earned through the sales of Falak Brown basmati rice for NOWPDP’s social welfare projects.
Expressing his views on the occasion, Jawed Ali Ghori, Chairman, Matco Rice said, “We are delighted to launch Falak Basmati Brown Rice for health conscious consumers across the world. With the escalating health consciousness among people, demand for low fat and fibre-rich products has increased. Matco has always believed in delivering healthy and high-quality whole grain brown rice for its consumers.” Sharing his views on the collaborative efforts to create inclusive society for persons with disabilities Jawed Ghori said “Matco Rice believes in empowering persons with disabilities by including them in the socio-economical development of Pakistan. Our collaboration with NOWPDP will give these special persons a chance to prove their potential.”
According to a research conducted by American Diabetic Association, consumption of whole grain Brown Rice reduces the chances of diabetes significantly. The research highlighted that besides being low in cholesterol; whole grain rice like brown rice is also rich in insoluble fibre that can possibly protect against many types of cancers.