NEW YORK – Chris de Burgh found her irresistible, and now scientists say that ladies wearing red really are more attractive to men.
A new study claims that wearing the colour increases a woman’s sex appeal and also makes her seem more approachable and competent.
It says that women also find red attractive on men – but the effect isn’t as powerful.
Psychologists at Wuhan University, China, showed 280 heterosexual students 32 pictures of the opposite sex and asked them to rate them according to how attractive they found them.
The people in the photos were wearing either blue, white or red.
Male students found ‘feminine’ women wearing red the most attractive and also rated them highest for looking ‘warm’ and competent.
‘The colour red was shown to have a boosting effect on the sexual attractiveness of women with feminine facial traits,’ lead author Dr Fangfang Wen wrote in the study, published in the journal, Evolutionary Psychology.
‘In addition, regardless of sexual dimorphism cues, male participants rated women with red as warmer and more competent.’
He suggests that by choosing red, women are reflecting their sexual intentions ‘from the beginning’.