Jeffrey Hedberg: Mobilink ready to change face again

Jeffrey Hedberg: Mobilink ready to change face again | PakistanTribeISLAMABAD – Mobilink, the country’s leading cellular company, part of VimpelCom Ltd.- a leading global provider of telecommunications services, today announces that Jeffrey Hedberg has been appointed as Chief Executive Officer of Mobilink, Pakistan.

Jeffrey Hedberg succeeds Rashid Khan, who has decided to retire after tenure of over 14 years in leading positions with Mobilink and Banglalink. Rashid Khan will continue to perform the duties as the CEO of Mobilink until Jeffrey assumes office in Pakistan, which is expected in early August.

Jo Lunder, VimpelCom CEO, said: “Jeffrey has very strong operational telecoms experience with specific experience of emerging markets.  He has held a number of leading roles including CEO of Telkom South Africa and of Cell C, prior to which he was Chairman and CEO of Deutsche Telekom USA. I am very pleased he will be leading Mobilink through the next phase of the Company’s development.  I would like to thank Rashid Khan, who has made a significant contribution to Mobilink and Banglalink over the past decade, in particular establishing Mobilink as the leading operator in Pakistan. We wish Rashid a long and happy retirement.”

Rashid Khan, Mobilink’s outgoing CEO and President said, “It has been an honour being a part of Mobilink and the VimpelCom Group. It is a privilege to lead an incredibly talented group of employees with whom I have shared the commitment and dedication of business excellence. Jeffrey’s in-depth knowledge of the cellular industry, proven leadership, and business acumen makes him the ideal choice to lead Mobilink from the front. I am confident that under his leadership Mobilink will continue to prosper and lead the industry in Pakistan”.

Rashid Khan is a veteran of the telecommunication industry and has held several management positions within the cellular business arena in the emerging markets for the past 20 years. Rashid Khan was appointed the CEO of Mobilink in 2008, upon his return from Bangalink where he led the business as Managing Director and Chief Executive Officer. Prior to that, for almost 15 years, he worked in Silicon Valley for various international companies where he acquired extensive working experience in the technology sector and was awarded patents for his inventions.

Jeffrey Hedberg’s previous responsibilities include acting CEO of Telkom South Africa and CEO of Telkom’s Nigerian subsidiary, Multi-Links Nigeria. Prior to joining Telkom he was CEO of Cell C, in South Africa. From 1999 to 2002, Jeffrey was Executive Vice President and Member of the Board of Management of Deutsche Telekom AG where he developed the strategy for the International Division and in 2002 he was appointed CEO and Chairman of Deutsche Telekom USA. Jeffrey joined Deutsche Telekom from Swisscom, where he became Executive Vice President of Swisscom International in 1997. Jeffrey commented: “The opportunity presented by Mobilink—as a market leader in a dynamic, growing, and highly competitive market—is intriguing and exciting.  I look forward to the challenge of improving our performance while increasing our positive impact on the market and on Pakistani society as a whole”

Mobilink, under the supervision of Rashid Khan as CEO and President, maintained its position as the leading telecommunication service provider. Mobilink’s subscriber base grew from 30 million to 38 million as it launched 3G services in all major cities across Pakistan. Other major achievements include re-branding to reflect a youthful and fresh business ideology and winning the GSMA Global Mobile Award for its SMS Based Literacy program.


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