NEW YORK – Twitter is hoping to gain a piece of the second screen action during the 2014 World Cup with hashflags and “The World Cup of Tweets.”
In a blog post Tuesday, Twitter announced the return of hashflags, a feature introduced in 2010. Use a hashtag in front of the relevant three-letter country code, and that country’s flag will appear after the text.
Twitter is encouraging fans to tweet using the country codes for their favourite teams. “We’ll tally up all of the Tweets with hashflags over the next few days and unveil The World Cup of Tweets bracket prior to the first match this Thursday between host country @CBF_Futebol (#BRA) and @HNS_CFF (#CRO),” Twitter stated in the blog post.
Users can search for tweets about the tournament, which starts Thursday, or individual matches by tapping on #WorldCup or #WorldCup2014.
This World Cup is poised to be the most social ever as fans, brands and teams uses social media to share the experience. Facebook has also rolled out several features including a “Trending World Cup” hub thsat will include the latest scores, game highlights as well as a feed with tournament-related posts from friends, players and teams.