World Cup 2014: The best and worst promotional stunts

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NEW YORK – PR and marketing executives have been racking their brains for months trying to come up with original ideas to sell their brands with a World Cup themed event. From carved Brazil nuts to homeless puppies here is a selection of the best and worst of World Cup 2014 promotional stunts.

Here are some best and worst stunts, which will be very entertaining for you.

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Micro-artist Quentin Devine has carved portraits of England football players (left to right) Paul Gascoigne, David Beckham, Gary Lineker, Alan Shearer and Wayne Rooney, out of Brazil nuts to launch television channel Dave’s new programme ‘England’s Top 19 Footy Heroes’, as part of a special World Cup series. The artist worked his way through over 50 nuts, with each nut measuring 1.5 by 2 centimetres and taking on average 96 hours to carve.

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Staff at Dogs Trust Leeds are getting behind the England team by naming their own adorable team of eight puppies after players in the England Squad. The eight week old Collie pups are looking to win their perfect match in loving homes and just like any team would benefit from a littleextra training. Staff have named the football loving pups, who were handed into the Rehoming Centre when their owner was no longer able to care for them; Frank Lampawd, Steven Gurrard, Phil Bones, Jordan Hounderson, Ross Barkley, Phil Wagielka, Jack Russell Wilshire and Spaniel Sturridge.

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What a shave: Chelsea and Brazil’s David Luiz shaves his beard during a promotional event in Sao Paulo.

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Michael Owen launched Coca-Cola’s FIFA World Cup Win A Ball Promotion, which will see up to a million Coca-Cola footballs up for grabs to inspire people to be active.

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Watermelons with the carvings of (L to R) Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Brazil’s Neymar have gone on display at the San Raphael hotel in Sao Paulo.

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Saltburn’s mystery knitters, know as Yarnbombers, decorate Saltburn’s Victorian pier with World Cup themed dispaly of knitted figures. The unknown knitter/knitters, who decorate the North Yorkshire pier in the middle of the night, made national headlines when they produced an Olympic-themed creation in 2012.

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Katja Schumann poses with FIFA World Cup-themed sweets next to a giant chocolate football at the ‘Confiserie Felicitas GmbH’ in Hornow, Germany.

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B&Q have a limited edition range of World Cup products with which fans can use to support England The range includes this gnome there is also a BBQ, gazebo and camping chair. World Cup products are in store now.

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An elephant plays with an official Adidas World Cup football in Hua Hin, Thailand.

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Models wear World Cup inspired dresses in Brazilian and German colours created by fashion designer Offenborn in Luebeck, Germany.

 

About the author

Rana Hadi

Rana Hadi is working with PakistanTribe.com as a web-producer. He has good command on social and current affairs.

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