NEW YORK – Football World Cup now turns to delicious food, at least for McDonald fans.
Starting 2 June, McDonald’s will change the look of its red boxes for French fries globally to coincide with the upcoming football World Cup in Brazil.
This is the first time McDonald’s is redesigning the packaging of one of its most iconic menu items.
The boxes will be used throughout the duration of the 2014 World Cup, while supplies last. Only the medium and large boxes in the majority of company-owned and franchised restaurants worldwide will get the makeover.
The limited-edition boxes will feature an exclusive collection of 12 original World Cup-themed street art by artists from all over the world. The art is a reflection of the beauty and passion of the game of football.
The boxes will also “unlock” a new Augmented Reality (AR) app that will reward customers with an engaging, virtual trick-shot challenge. The app, titled ‘McDonald’s Gol!’, is free and compatible with most Android and Apple mobile devices.