ISLAMABAD – The Pakistan Muslim League-Nawaz (PML-N)’s federal government has imposed ban on any type of advertisement to promote cigarette manufacturers either in electronic or print media.
The decision was made on Tuesday when the federal government issued a circular according to which the 2002 Anti-Smoking ordinance would implemented in letter and spirit.
The ordinance bar all cigarette manufacturers not to use any mode of advertisement in print and electronic form. The ordinance also restrict cigarette manufacturing companies not to print their ads on pamphlets or posters to be pasted around bus stands, shops and other public places.
Its pertinent to mention here that in Pakistan for decades it was banned to advertise in favor of smoking on media outlets. However, almost all cigarette manufacturers were using pamphlets and posters to attract the smokers for their brands.
Moreover, it was also compulsory for all cigarette manufacturers to display an Anti-Smoking warning on the cigarette packs.