LAHORE – Continuing to do its part earnestly, Warid Telecom this year again supports the White Ribbon Pakistan campaign.
The day is marked internationally on November 25th to show support and solidarity to women suffering different kinds of violence in their lives.
Warid staff members marked the day by signing the pledge cards and wearing the white ribbons. The Company also broadcasted SMS to its customers while this message is also being spread using Warid social media.
Speaking on collaboration with Warid, Chief Executive Officer, White Ribbon Pakistan Mr. Omer Aftab said ‘Warid as a brand is perhaps the most active brand around, honoring its responsibility to the society.
Previously, we have had joint successful campaigns with Warid Telecom and its employee engagement for the cause that has greatly helped us spreading the message at a wider level.
More corporates should come forward with the thought responsibility strategy and role for social contribution and welfare.
According to the Declaration on the Elimination of Violence against Women adopted by the United Nations in 1993, violence against women refers to “any act of gender-based violence that results in, or is likely to result in, physical, sexual or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life.”
Violence against women (VAW) is a manifestation of historically unequal balance of power between the two genders which has led to the domination over and discrimination against women by men and to the prevention of the latter’s advancement. VAW is one of the key social mechanisms by which women are forced into a subordinate position.