NEW YORK – You will never run out of your favorite lipstick color again.
A recent Harvard Business School grad has come up with a brilliant way to disrupt the $55 million makeup industry. Women can now print it from their home computer.
Welcome to the wonderful world of 3D printing, in which people can create anything from food to human skulls to your favorite, discontinued lipstick color.
Grace Choi created Mink, a mini 3D printer for your home that will allow users to print out any color of makeup using FDA-approved ink. Choi explained, “The inkjet handles the pigment, and the same raw material substrates can create any type of makeup, from powders to cream to lipstick.”
Mink has turned computers and smartphones into endless beauty aisles with an unlimited color palate selection. Users can pull the hex code of any color found on a website — including Pinterest boards and YouTube makeup tutorials — or smartphone photos.
Once users have the color code, they only have to plug it into Photoshop or Paint and press the print button. Choi showed how simple the process was in a live demo. It took less than 40 seconds to print a pink eyeshadow.