Several cases have been reported where fake accounts, developed manually or via software, were used to elevate a brand, personality or company.
Following the growing number of such fake or duplicate accounts, the pressure is on Facebook to adopt some measures to stop such non-credible things, even putting credible brands and personalities on stake.
On the topic of duplicate or fake accounts, Facebook wrote in its Form 10-Q report Securities and Exchange Commission:
For example, there may be individuals who maintain one or more Facebook accounts in violation of our terms of service. We estimate, for example, that “duplicate” accounts (an account that a user maintains in addition to his or her principal account) may have represented between approximately 4.3 percent and 7.9 percent of our worldwide MAUs (monthly active users) in 2013. We also seek to identify “false” accounts, which we divide into two categories: user-misclassified accounts, where users have created personal profiles for a business, organization, or non-human entity such as a pet (such entities are permitted on Facebook using a page rather than a personal profile under our terms of service); and undesirable accounts, which represent user profiles that we determine are intended to be used for purposes that violate our terms of service, such as spamming. In 2013, for example, we estimate that user-misclassified accounts may have represented between approximately 0.8 percent and 2.1 percent of our worldwide MAUs, and undesirable accounts may have represented between approximately 0.4 percent and 1.2 percent of our worldwide MAUs.
We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the U.S. or U.K. and higher in developing markets such as India and Turkey. However, these estimates are based on an internal review of a limited sample of accounts, and we apply significant judgment in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to the reviewers. As such, our estimation of duplicate or false accounts may not accurately represent the actual number of such accounts. We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may change due to improvements or changes in our methodology. Due to inherent variability in such estimates at particular dates of measurement, we disclose these estimates as a range over a recent period.
It seems that Facebook is in a mood, to counter the allegations from opponents of propagating false and duplicate accounts to maximise users numbers as well money, to take the biggest decision of its history till date. However, no details of the measures have been revealed so far.
Report Courtesy: AllFacebook