This time, the prey is ads on right side to make them resemble more to News Feed ads, various news sites reported.
According to Facebook, option will be available for advertisers, not all, to run new right hand side ads at the end of this month.
Facebook describes following differences to roll out this change, which it described beneficial both for users and advertisers:
- Right-hand-side ads will be larger.
- The proportions of right-hand-side ads will match those of ads in the News Feed.
- Users will see fewer ads on the right-hand side.
The proposed change, the site further said, will provide better experience besides up to 3 times engagement.